You will use the Posts menu to post new listings to the website. Each listing should be its own entry into the blogging system. In addition to creating posts from scratch, your partnership with LoopNet allows you to include listings from their database.
To make the listings appear in the proper sections of the website, be sure to always check off the appropriate categories when publishing a listing. This applies to both your own listings and those you are featuring from LoopNet. The Categories are listed on the right hand side of the page (you may have to scroll down to see them).
Adding and Editing Posts
The Posts Menu is in the upper right hand corner of the administrator’s screen. When you click it, it opens up to show sub-menu items including “Edit” and “Add New.” To add a new entry, choose Add New. The Edit choice gives you a listing of entries that you can edit.
Posting Listings
Every listing also should be given a headline and a description. The editor includes basic text formatting controls you can use to mark words or phrases bold or italic. You can upload and add photos to the listing from within the WordPress editor.
Uploading Photos
This is the icon you click to upload images: 
It’s located right above the button bar for the text formatting controls. When you click it, you should be presented with a pop-up window inviting you to upload a photo to go with your post. Once you have uploaded it, you will be given several choices for how to insert it into the page, including image size and alignment. For your purposes and site layout, I recommend specifying 300 pixel-wide images, aligned to the right.
When you have made your choices, click “Insert Into Post”.
Including a LoopNet Listing
Website visitors can look up listings from the LoopNet on the “Commercial Real Estate Database” pages I’ve created. But to the extent you want to specifically feature listings from their database, there is also a way to embed them in a WordPress post.
Just beneath the text editing window, I’ve added a little control panel labeled “Real Estate” where you can enter a LoopNet Property ID.
Within the LoopNet listing, look for the number in the format “Listing ID 16245047″.
Paste the ID # into the blank and click Add. A snippet of code will be inserted into the editor as a placeholder for the LoopNet entry. Although the LoopNet material will not be displayed within the editor, you should see it when you publish and view the post. You can add text before or after that code (for example, to say why this is such a great property). Just don’t mess with the part inside the brackets unless you know what you’re doing.
Important: When LoopNet removes one of the listings you have featured from its database, it will no longer be displayed. So can you be left with just a headline and blank entry shown beneath it. If you take advantage of this feature, be sure you check the web site periodically to delete any LoopNet entry that may have gone inactive.
Picking the Right Categories
Check off all categories that apply to a listing. For example, an office that is for either for sale or for rent should be included in “Offices,” “Offices for Lease,” and “Offices for Sale.” The listing will then show up on all 3 pages.
Marking a Listing Sold of Leased
Sold and Leased are included on the list of categories. When you check off a listing as “Sold” and update the post, the system will automatically add the word “Sold!” in red text to the end of the headline for that listing. It will then be added to the “Success Stories” section of the website. If you leave the other checkmarks checked, it will also still appear on the other sections related to different types of properties.
Publish Options
Changing the Default Order
By default, postings will be listed on the site in reverse chronological order.
To change the order in which listings appear, you can do one of two things using the options on the Publish control panel to the right of the editing window. One way is to change the published date and time associated with the post to make it earlier or later in the chronological listing. (If you set it to a time in the future, the listing won’t appear on the site until that time is past).
Alternately, you can check “Stick the post to the front page” under Visibility. The post will then remain on the front page, regardless of when it was posted, until you change this setting.
Note that the options for “Visibility” and “Published on” are not displayed until you click the “Edit” link next to those labels.
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